Challenge

Hylink worked with L’Occitane to open an official WeChat service account to manage Wechat store operations. Our objective was to increase user acquisition, engagement, and followers of the official L’Occitane account.

Strategy

We created O2O campaigns around Chinese holidays and promoted consumer engagement by building a Chinese New Year red pocket HTML5 page.

Results

8.4%
increase of WeChat followers
13%
WeChat post open rate
100,000+
HTML5 pageviews

Next Project

HYLINK THINKS
Conference Call Bingo is the best game ever. Why Doesn’t the Wifi Work When You Need It? Firing Yourself Up is the Best Promotion. How rich would you be if you had a dollar for every slide you had to write? Where’s the Free Food? Smart Thinking Equals Endless Possibilities. Back To The Future is the best movie for agency professionals. Advertising is like dating. Always dramatic. It’s Five O’Clock Somewhere. Such as, right now. No Copywriters were harmed in the making of this sentence. Advertising is like a marriage - keep it fresh or else it goes up for pitch. Manifestos are a great reason for beer. Or gin. Napa Valley should sponsor Advertising Agencies. “Programmatic” is a great conversation starter. Or killer. We don’t swipe. We click. Making that logo bigger, or smaller. Since 1994. This message was brought to you by Independence.