Case Study

Challenge

With a limited budget and little planning time, the client wanted to host a premium B2B event for about 100 guests in downtown New York City. The selected venue was a small boutique hotel, which created difficulties for the team to design and decorate the event space due to its limited size.

Strategy

  • Planned and executed the event with four interactive manned stations that feature four signature product categories, including Prenatal, Breastfeeding, General Well-Being, and Birth/Postpartum Recovery.
  • Sourced and secured the event venue that best resonate with the UpSpring brand.
  • Employed six on-site bilingual staff to assist the brand with interpretation at the breakout session and promoting the UpSpring brand and products.
  • Secured one MC, a photography crew of five, and one live model on-site.

Results

70
Attendees
45%
New Customer Acquisition Rate
$8,000
In Revenue
100%
Engagement Rate

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