Case Study

Challenge

Create a campaign that increases brand awareness of UCLA Health as a top provider of premium healthcare services to an affluent international audience most likely to seek treatment overseas.

Strategy

  • Positioned UCLA Health in luxury print publication “The Robb Report” to reach an audience of high net worth individuals in the China and Middle East regions.
  • Featured a creative that delivered the campaign’s higher order message with the tagline “Every moment well spent, is a legacy well built”. Display the print campaign in banks, 5 star hotels, and VIP airport lounges to target elite audience.

Results

185K
Copies Distributed in China
20,000
Copies Distributed in the Middle East

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HYLINK THINKS
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