UCLA Health Robb Report Campaign
Create a campaign that increases brand awareness of UCLA Health as a top provider of premium healthcare services to an affluent international audience most likely to seek treatment overseas.
Positioned UCLA Health in luxury print publication “The Robb Report” to reach an audience of high net worth individuals in the China and Middle East regions.
Featured a creative that delivered the campaign’s higher order message with the tagline “Every moment well spent, is a legacy well built”. Display the print campaign in banks, 5 star hotels, and VIP airport lounges to target elite audience.
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