This website uses cookies for functional and analytical purposes in order to offer you the most relevant information. To continue using this website means you agree with this. You can find out more information on our Privacy Policy.
Case Study
UCLA Health
UCLA Health Robb Report Campaign
Challenge
Create a campaign that increases brand awareness of UCLA Health as a top provider of premium healthcare services to an affluent international audience most likely to seek treatment overseas.
Strategy
Positioned UCLA Health in luxury print publication “The Robb Report” to reach an audience of high net worth individuals in the China and Middle East regions.
Featured a creative that delivered the campaign’s higher order message with the tagline “Every moment well spent, is a legacy well built”. Display the print campaign in banks, 5 star hotels, and VIP airport lounges to target elite audience.
Which came first? Media or Creative?Google Mapped the intersection of "Strategy and Creative". Couldn't find it.Spot Plans are like Quantum Dots. They're always in a state of flux.Conference Call Bingo is the best game ever.Why Doesn’t the Wifi Work When You Need It?Firing Yourself Up is the Best Promotion.How rich would you be if you had a dollar for every slide you had to write?Where’s the Free Food?Smart Thinking Equals Endless Possibilities.Back To The Future is the best movie for agency professionals.Advertising is like dating. Always dramatic.It’s Five O’Clock Somewhere. Such as, right now.No Copywriters were harmed in the making of this sentence.Advertising is like a marriage - keep it fresh or else it goes up for pitch.Manifestos are a great reason for beer. Or gin.Napa Valley should sponsor Advertising Agencies.“Programmatic” is a great conversation starter. Or killer.We don’t swipe. We click.Making that logo bigger, or smaller. Since 1994.This message was brought to you by Independence.
