Tom Ford, a maverick of design and innovation, has never been one to follow the crowd, especially when it comes to marketing products. For its Endless Summer Campaign launch in the Europe, Middle East, and Africa (EMA) region, Tom Ford needed a way to stand out in the saturated Chinese media landscape to effectively market its new decadent Soleil collection of beauty products.
Leverage existing Tom Ford video assets for an HTML5 game that encourages Mafengwo users to create their own signature Tom Ford video.
Game to launch through Mafengwo and target travelers planning their vacations in the EMA region. Once visitors to Mafengwo’s mobile site opened Tom Ford’s Endless Summer ad, they are redirected to a welcome page where they are prompted to use any combination of three gestures on the screen to create their own Endless Summer video.
Users could also share the final videos they created on social apps with their friends.
