Mead Johnson Brand Event In San Grabiel, California

Challenge

With a limited budget, the client wanted to host a 200-person event that provided guests with an immersive brand experience. However, the client was not familiar with the preferences of Chinese guests attending a commercial eventWith a limited budget, the client wanted to host a 200-person event that provided guests with an immersive brand experience. However, the client was not familiar with the preferences of Chinese guests attending a commercial event.

Strategy

Leveraged Hylink’s vendor network in LA, and provided a budget plan beyond the client’s expectations.
Creative team designed multiple breakout stations at the event space such as baby photo standees, artificial grassfield and large backdrops to encourage guests to take photos and share on social media.
Secured Fann Wong, one of the top actresses in Singapore and Asia, as an attendee for the event at a reasonable rate by leveraging Hylink’s global network.
Hylink’s expertise within the Chinese market helped the client organize the event in a way the Chinese guests appreciated and preferred.

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Mead Johnson Brand Event In San Grabiel, California

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HYLINK THINKS

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