Case Study

Challenge

Create an innovative branded media campaign for the San Francisco Travel Association using Mafengwo’s new short video series tool to attract a growing market of young, independent Chinese travelers.

Strategy

We Tapped Chinese KOL/influencer Kiki Fang to create ten short videos promoting a fun, personalized travel experience consistent with the SFTA’s vision for San Francisco tourism. To showcase San Francisco's diverse offerings to tourists, we partnered with a number of iconic destinations including Napa Valley, Pier 39, and SF MOMA.

Results

32M
Impressions
892K
Clicks
1.9M
Views
4.9K
Engagements
300k
Most viewed video: Fairmont Hotel

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HYLINK THINKS
Which came first? Media or Creative? Google Mapped the intersection of "Strategy and Creative". Couldn't find it. Spot Plans are like Quantum Dots. They're always in a state of flux. Conference Call Bingo is the best game ever. Why Doesn’t the Wifi Work When You Need It? Firing Yourself Up is the Best Promotion. How rich would you be if you had a dollar for every slide you had to write? Where’s the Free Food? Smart Thinking Equals Endless Possibilities. Back To The Future is the best movie for agency professionals. Advertising is like dating. Always dramatic. It’s Five O’Clock Somewhere. Such as, right now. No Copywriters were harmed in the making of this sentence. Advertising is like a marriage - keep it fresh or else it goes up for pitch. Manifestos are a great reason for beer. Or gin. Napa Valley should sponsor Advertising Agencies. “Programmatic” is a great conversation starter. Or killer. We don’t swipe. We click. Making that logo bigger, or smaller. Since 1994. This message was brought to you by Independence.