Challenge

In China, where over 95% of internet users are on mobile devices, live streaming is an easy way to interact with people, share knowledge and experiences, and be entertained without having to pay for it. SFTA has capitalized on this new way to capture Chinese audiences and present a unique look at what the destination has to offer.

For Chinese tourists, San Francisco lacks distinction among major American cities. For this reason, the challenge was to raise awareness and present a unique glance of the city while catering to the Chinese audience under the brand image of “sophisticated harmony.”

Strategy

From Dec. 2016 - Dec. 2017, we hosted several live streaming sessions on Weibo and China’s most popular live streaming platform, Yizhibo, featuring seasonal landscapes and the rich culture found inside and beyond San Francisco. Live-streams were held at popular sites including Union Square, Pier 39, Yosemite, SFO Airport, and SFMOMA.

Results

10
live-stream events
450
minutes on air
2.5M
views
4.5
engagements

Next Project

HYLINK THINKS
Conference Call Bingo is the best game ever. Why Doesn’t the Wifi Work When You Need It? Firing Yourself Up is the Best Promotion. How rich would you be if you had a dollar for every slide you had to write? Where’s the Free Food? Smart Thinking Equals Endless Possibilities. Back To The Future is the best movie for agency professionals. Advertising is like dating. Always dramatic. It’s Five O’Clock Somewhere. Such as, right now. No Copywriters were harmed in the making of this sentence. Advertising is like a marriage - keep it fresh or else it goes up for pitch. Manifestos are a great reason for beer. Or gin. Napa Valley should sponsor Advertising Agencies. “Programmatic” is a great conversation starter. Or killer. We don’t swipe. We click. Making that logo bigger, or smaller. Since 1994. This message was brought to you by Independence.