"Life Is Like A Skewer" - A Food Documentary

Challenge

“Life is Like a Skewer,” a food documentary produced by entertainment-focused subsidiary of Hylink, Authrule Digital Media and by Bilibili, one of the largest video sharing platforms in China. The documentary promotes the culture of night market barbecue, featuring over 500 legendary eateries in more than 30 cities. Guarantee maximum exposure of this documentary to the target audience.

Strategy

Aired on Authrule Digital Media and Bilibili video sharing platforms

SF Travel Golden Week Campaign

SF Travel

531 Super Brand Day

JD.com x Coca-Cola

#MyHawaiianStyle

Hawaiian Airlines

Las Vegas x Hainan Airlines

Hainan Airlines

Love Campaign

SF Travel

National Parks Adventure

Brand USA

Global Casting Call

Fengshen

Live Streaming Campaign

SF Travel

Travel With Food And Wine

Youku & Acura

Creative Campaign Series

JD Finance

Envy Rouge Lipstick

Estee Lauder

Summer KOL Campaign

SDTA

VELITE 5

Buick

WeChat Management

L’Occitane

Find X

OPPO

Milk Deluxe

Mengniu

LadyBees

CJ E&M

Fliggy Singles’ Day

Brand USA

Find New Ways

Shanghai General Motors

Mafengwo Short Video Campaign

SF Travel

"Life Is Like A Skewer" - A Food Documentary

Bilibili

SFTA & SDTA Best Of California Campaign

SF Travel

UCLA Health Robb Report Campaign

UCLA Health

Mead Johnson Brand Event In San Grabiel, California

Mead Johnson

Mission Enlightening

Tencent

UpSpring B2B Brand Event in New York City

UpSpring

SDTA Summer TVC Campaign

SDTA

SFTA Pantone Color Campaign

SFTA

Brand USA: See How Far You Can Go

Brand USA

Draw Something SF Campaign for San Francisco Travel Association

SFTA

HYLINK THINKS

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Case Study