Challenge

Korean media conglomerate CJ E&M group partnered with pop stars Nicholas Tse and Wu Qilong to identify the best female pop stars in China. Hylink was tasked with co-developing the show to source sponsors and identify digital distribution channels. The show is one of the most popular among Chinese millennials.

Strategy

Hylink worked with Zhejiang Satellite TV to craft media assets and a heavy promotion schedule with corporate sponsors. Hylink also secured digital distribution on platforms such as iQiyi, Tencent, Youku, and Sohu.

Results

40M
views

Next Project

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