Challenge

The Fengshen Global Casting Call was launched to cast actors for the new Fengshen Trilogy, directed by acclaimed director Wuershan. An interactive game was created to motivate audience participation and boost engagement, encouraging users to submit entries to the PinFace Game through social media platforms for the Fengshen Global Casting Call.Impressions

Strategy

The team used CPC bidding strategies and utilized KOLs on Facebook and Instagram to optimize impressions and clicks, in order to reach our targeted audience.

Results

45,256,921
impressions
197,884
clicks
404,905
total engagement
$83,015.33
total spent

Next Project

HYLINK THINKS
Conference Call Bingo is the best game ever. Why Doesn’t the Wifi Work When You Need It? Firing Yourself Up is the Best Promotion. How rich would you be if you had a dollar for every slide you had to write? Where’s the Free Food? Smart Thinking Equals Endless Possibilities. Back To The Future is the best movie for agency professionals. Advertising is like dating. Always dramatic. It’s Five O’Clock Somewhere. Such as, right now. No Copywriters were harmed in the making of this sentence. Advertising is like a marriage - keep it fresh or else it goes up for pitch. Manifestos are a great reason for beer. Or gin. Napa Valley should sponsor Advertising Agencies. “Programmatic” is a great conversation starter. Or killer. We don’t swipe. We click. Making that logo bigger, or smaller. Since 1994. This message was brought to you by Independence.