Created the first major cooperation between Chevrolet and Shanghai Disney Resort by re-visualizing Chevrolet’s “Find New Roads” campaign for the Chinese audience.

Increase General Motors and Chevrolet brand awareness in China through an integrated mobile campaign.


Created a complete consumer journey wherein users could scan Chevrolet’s logo on their mobile phones for the opportunity to win tickets to Shanghai Disney. Additionally, park visitors could participate in the “Chevrolet Digital Challenge” at the resort.


unique visits to site on the first day of campaign
increase in brand awareness in the first quarter.

Next Project

Conference Call Bingo is the best game ever. Why Doesn’t the Wifi Work When You Need It? Firing Yourself Up is the Best Promotion. How rich would you be if you had a dollar for every slide you had to write? Where’s the Free Food? Smart Thinking Equals Endless Possibilities. Back To The Future is the best movie for agency professionals. Advertising is like dating. Always dramatic. It’s Five O’Clock Somewhere. Such as, right now. No Copywriters were harmed in the making of this sentence. Advertising is like a marriage - keep it fresh or else it goes up for pitch. Manifestos are a great reason for beer. Or gin. Napa Valley should sponsor Advertising Agencies. “Programmatic” is a great conversation starter. Or killer. We don’t swipe. We click. Making that logo bigger, or smaller. Since 1994. This message was brought to you by Independence.