Challenge

Created the first major cooperation between Chevrolet and Shanghai Disney Resort by re-visualizing Chevrolet’s “Find New Roads” campaign for the Chinese audience.

Increase General Motors and Chevrolet brand awareness in China through an integrated mobile campaign.

Strategy

Created a complete consumer journey wherein users could scan Chevrolet’s logo on their mobile phones for the opportunity to win tickets to Shanghai Disney. Additionally, park visitors could participate in the “Chevrolet Digital Challenge” at the resort.

Results

2.1M
unique visits to site on the first day of campaign
40%
increase in brand awareness in the first quarter.

Next Project

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