The beverage category falls under “instant consumption,” which means that impulsive consumption behaviors will occur when consumers feel thirsty. When online and offline prices do not vary, consumers hardly actively purchase beverages online.


Coca-Cola collaborated with for its 531 Super Brand Day to deliver the brand message, “At This Golden Moment,” as well as a series of creative activations. On May 31, every order through Coca-Cola’s online vending machine was promised to be delivered within 2 hours by the delivery crew.


increase in sales from previous Singles’ Day
million participants
sales compared to previous 30 days

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