Where Manga Art Meets the Twilight Zone

AMAZFIT
11M
Impressions
468K
Engagement
Challenge

Amazfit 2021 Halloween Campaign was designed to make the smartwatch stand out in a marketplace crowded with popular industry competitors during an off-season month, October.

Strategy

Created a story that expressed the spirit of Halloween to establish brand awareness amongst consumers on Facebook, Instagram and Twitter. Used Japanese animation, manga to introduce the world to Amazfit manga Halloween horror. Composed intriguing plot that audience are entangled with the characters’ fate. Utilized hashtag #UpYourGame to spread awareness.

Affiliated Agency
One Legged Pigeon