What Scares the Scariest People?

TCL
28M
Impressions
3.8M
Engagement
12K
New Followers
Challenge

TCL wanted to bring brand awareness to the quality of their televisions during a low period in sales (October).

Strategy

Inspired by award-winning comic book artist, Alex Ross, we brought the monsters to life with intricate detail that is appreciated in both print and on TCL's T.V.s. The ads' artwork featured the monsters' facial expressions paralyzed with bursts of colour and dramatic illustrations that showcased fear and a minimalist, tasteful TCL remote in hand.

Affiliated Agency
One Legged Pigeon