The Year of The Ox

NYC & CO
20M
Unique Users Across all Regions
146%
Goal Achievement Rate
114%
Impression Achievement Rate
Challenge

When the pandemic hit, the travel industry was the first to die out. They tried to stop the bleeding by posting as much engaging content as they could on social media – but the unfollows didn’t stop and the views died down.

Strategy

We took the opportunity to connect with users during the 2021 Lunar New Year celebrations with a post that included a collage of optimism that would allow users to start the year with confidence for the future. The collage symbolism reminded users to stay strong, and never lose hope for the future – NYC will greet them with open arms when the world turns back to normal.

Affiliated Agency
Travel