#TeamLA TikTok Campaign

UCLA Health
1.9M+
Views of all Videos using the Campaign Song
224
Participants (Influencer + UGC)
238K
Total Engagement
Challenge

As the COVID-19 outbreak spread fear and anxiety across L.A. UCLA Health is looking to create a campaign that will help the people of L.A. be at ease and cope with stress/anxiety during this pandemic by addressing it in a lighthearted, relatable way.

Strategy

To enlarge the audience reach on social media, UCLA Health used the hashtag #TeamLA. It launched a “Dance with L.A.” campaign on Tik Tok, encouraging people to generate and upload their own video to showcase their unity.

Affiliated Agency
Helix
Awards
Awards New Social Media