Talia di Napoli

TALIA DI NAPOLI
300B
PR Value
157
Total Coverage
503
Total Mentions
Challenge

In 2019, Talia di Napoli was a new e-Commerce brand, and its first market of entry was the United States, a country notorious for conservatively priced fast and frozen food. Talia, however, started at a higher price point and was committed to becoming the "go-to" frozen pizza brand for the country.

Strategy

We organically collaborated with media publications and influencers from all over the United States - The New York Times, Real Simple, Insider, American Way, Martha Stewart, People, Fox News, etc. We selected publications with audiences that would see the value in Talia's mission to bring authentic tasting Italian pizza to the American public. Receiving recognition and coverage from Rachel Ray Magazine ($26MM UVPM Value) and the New York Times ($44MM UVPM Value) confirmed that Americans wanted to experience Italy through their tastebuds, the Talia way.

Affiliated Agency
Ventures
American Advertising Awards