Robb Report Campaign
UCLA Health
185K+
Reach in China
20K
Robb Report Sucscribers in the Middle East
Challenge
Created a campaign that increases UCLA Health brand awareness. Acts as a top provider of premium healthcare services to an affluent international audience, most of whom seek treatment overseas.
Strategy
Positioned UCLA Health in the luxury print publication, “The Robb Report,” to reach an audience of high net worth individuals in China and the Middle East. Featured a creative design with the tagline “Every moment well spent, is a legacy well built”, and displayed the print campaign in banks, 5-star hotels, and VIP airport lounges to target an elite audience.
Affiliated Agency
