Politics, Religion, and Money
REMITLY
1.3K
Impressions
489
Views
39.4%
CTR
Challenge
Challenges include entering a new market, China, and money-related topics can be dry and can be a taboo sometimes.
Strategy
Created a crossword puzzle to connect users through classic yet informative fun. The Remitly game changed the dinner conversation to a topic that friends and family can appreciate, i.e. when an unexpected cost pops up back home in China, where the importance of sending money halfway across the world securely and reliably, in record time, and with competitive exchange rates is relevant and important.
Affiliated Agency
