Paris Fashion Week Online

FHCM
9 Days
Women’s Paris Fashion Week® Online
84
Brands Involved
8.5M
Cumulative Views on Weibo, Tencent Video, and WeChat
Challenge

Following the successful collaboration in Haute Couture Week Online & Paris Fashion Week® Men's Fashion Online in July, Hylink has once again been appointed by FHCM as the exclusive partner of Womenswear Paris Fashion Week® (September 28 - October 6) in China.

Strategy

By creatively collaborating with Bilibili Live Stream, an increasingly popular platform with a highly active user community, WeChat, Weibo, and Tencent Video, Hylink continues to leverage our digital expertise and local media relations to promote and broadcast Paris Fashion Week content to the Chinese public.

Affiliated Agency
Dore