Mens Fall 2021 - Digital Communication

DIOR
159M+
Earned Media PR Value (€)
1.17B
Paid Media Impressions
134M+
Viewers who Watched the Livestream
145M+
Total Views on Owned Media
Challenge

Dior launched a new men’s collection for F/W 2021 during the COVID-19 pandemic that brought global travel to a halt, significantly impacting the luxury industry. Our goals were to help Dior gain more viewership and engagements for this live-streaming event through strategic media planning.

Strategy

Our team developed a 3-stage strategy:
1: Generate media exposure by creating an E-invitation
2: Provide links to the viewing interface on several major platforms. Incorporated AR interactive games to generate user engagements.
3: Utilize paid and earned media opportunities on major vertical channels to sustain public interest.

Affiliated Agency
Dore