Junior Lakers Event PR Campaign

UCLA HEALTH
117M+
Total Audience Reach
55K+
Total Exposure
11K+
Total Reads
Challenge

1. Bring press coverage to the event to interview, cover, and highlight the event on-site.
2. Develop a press kit to be pitched to journalists that could not make it to the event
3. Create a press release that can easily be picked up by various large source media outlets in China.

Challenge

Hylink created original content specifically angled to promote the Junior Lakers event. Published two articles targeting the Chinese community in North America, and the second targeting local communities in major Chinese cities such as Beijing, Shanghai, and Guangzhou.
In addition, Hylink pitched an article to our own editorial and trade contacts to generate additional earned media coverage. Also, Hylink invited reporters and editors to the events to provide on-site coverage.

Affiliated Agency
Public Relations