IFA 2020 Campaign

TCL
123K+
Engagements
Challenge

TCL attended IFA to showcase its leading technology and TCL smart home concept. With the key communication focus of “Display, Interaction, Connection” and a campaign tagline “SwitchOnPossibility”, TCL aims to reinforce its global presence to both consumers and business partners.

Strategy

We produced an opening video for the IFA global press event to present the brand’s efforts in technology innovations. On social media, we launched a series of countdown teasers featuring different virtual lifes of “Display, Interaction, Connection”. During the event, we launched an AR filter to enable the users to see the future possibilities TCL will offer in real life.

Affiliated Agency
Public Relations