Hong Kong & Taiwan Telehealth Campaign
Promote the UCLA Health brand and the hospital’s Oncology telemedicine service among existing and prospecting patients in the Hong Kong and Taiwan region. Acquire patients who are looking for Oncology and second opinion telehealth services.
Leverage the most popular social media platforms in Hong Kong and Taiwan to effectively lift brand awareness. Hylink used Google keywords to target users who have a strong interest in healthcare and actively searching for related information. Hylink utilized lookalike targeting and audience retargeting strategy to reach more potential consumers and emphasize our campaign messaging to drive user conversion.