Health in 3D

Culturelle
1.2M+
Impressions
21K+
Engagement
200%
Increase in Sales
Challenge

The challenge is connecting to Korean audience and understanding Korean culture to better serve the demographic.

Strategy

A rebranding opportunity to explain the benefits of their LGG strain probiotic science supporting their health in a very simple, funny, cute, and easy-to-understand way. The packaging was designed to look like a home and included adorable “first edition” collectable tablet form characters that represented a typical family. We took the fun a step further and introduced the characters to Korea via social media using comic book illustrations.

Affiliated Agency
Helix