Haute Couture & Paris Fashion Week Online
Amidst the COVID-19 pandemic, Paris Fashion Weeks in-person shows were moved online. Hylink was tasked with ensuring that our clients got the same viewership.
Hylink leveraged our digital expertise and media relations to promote and broadcast Paris Fashion Week. We shared the content by collaborating with Bilibili Live Stream- we also utilized WeChat, Weibo Douyin, Xiaohongshu, and Tencent Video. Hylink is also responsible for creating and managing the official accounts of FHCM on all major Chinese social media platforms and deploying key opinion leaders as a part of its comprehensive digital strategy.