Haute Couture & Paris Fashion Week Online

BILIBILI
9 Days
Haute Couture and Men’s Paris Fashion Week® Online
33
Couture Brands
67
Menswear Brands Involved
13.8M
Views on Bilibili, Weibo, and Tencent Video
Challenge

Amidst the COVID-19 pandemic, Paris Fashion Weeks in-person shows were moved online. Hylink was tasked with ensuring that our clients got the same viewership.

Strategy

Hylink leveraged our digital expertise and media relations to promote and broadcast Paris Fashion Week. We shared the content by collaborating with Bilibili Live Stream- we also utilized WeChat, Weibo Douyin, Xiaohongshu, and Tencent Video. Hylink is also responsible for creating and managing the official accounts of FHCM on all major Chinese social media platforms and deploying key opinion leaders as a part of its comprehensive digital strategy.

Affiliated Agency
Dore