In 2020, FluffCo entered the United States bedding market, positioning itself as an e-Commerce retail brand that believed that consumers were entitled to luxury bedding products at an affordable price. Why? Because everyone deserves to rest on quality sheets. Brands like FluffCo often find it challenging to have “luxury” & “affordability” in the same sentence to make consumers instantly onboard.
We positioned FluffCo as the perfect gift for all holidays and celebratory events by targeting major American media publications known for holiday guides and with large millennial audiences. Through the crafted content and award recognitions from the media that matters, including - Men’s Health, Apartment Therapy, Architectural Digest and Cosmo, we helped FluffCo let the world know that they were worth it, while driving the users to the website to find out the affordability as a good ‘surprise’.