Feel The USA
Inspire Chinese consumers’ travel intent to the US, and help GoUSA to boost brand awareness and accelerate social media follower growth.
Hylink created a “Feel the USA” KOL campaign, which is divided into 2 phases.
P1: 5-episode travel journey story was produced, featuring Chinese celebrity and singer Jane Zhang’s travel experience in the USA. Alongside the series release on Weibo, Hylink developed a PR strategy that ran before, during, and after the campaign.
PII: Three sets of Weibo quiz posts were published and promoted with paid Weibo feed ads to support and expand audience reach, boost user engagement, and drive traffic to the campaign page. Programmatic display banners were launched on PC and mobile across media sites to extend campaign momentum.