Father’s Day Campaign

TALIA
24K
Page Traffic Increase
3K+
Increase in Sales
80%
Engagement Increase
Challenge

An opportunity not explored by their competitors, and working with a small budget, we reminded people of the importance of Dad’s special day.

Strategy

To celebrate Father’s Day, we released a series of videos featuring Talia di Napoli’s iconic pizza and the joyous highs and awkward lows of fatherhood. The videos depicted a pizza with a missing a slice as the father, and the dialogue shared with the missing slice, as the child.

Affiliated Agency
Ventures