DiorArmour 2019

DIOR
40M+
Impressions
All bags sold out in 36 hours
Challenge

Qixi, also known as Chinese Valentine's Day, is one of China's most popular gifting seasons. Collaborating with Hylink, Dior wanted to launch an integrated digital campaign to maximize traffic during this holiday season and to grow franchise sales as a whole.

Strategy

Based on the brand’s objectives, we launched a holistic campaign for these products across multiple platforms. By incorporating dynamic ad formats (static banners, short video, full-screen video), this campaign successfully generated social buzz, receiving over 4 million impressions on WeChat.

Affiliated Agency
Dore