Dior Lady Art Launch

DIOR
Challenge

Dior collaborated with ten cutting-edge contemporary artists to debut a slew of new versions of the famed Lady Dior handbag. Under the “Lady Art” campaign theme, the brand utilized this event as an annual celebration of creativity and craftsmanship. In 2020, the brand was looking to create a campaign with interactive elements to promote its Lady Art limited editions among Chinese consumers.

Strategy

We designed an interactive H5 game where users could learn more about the event, the art piece related to the product, the artist behind it, and the iconic Dior bag. Hylink also utilized KOL collaboration and paid media efforts to boost brand awareness among the targeted audiences.Dior collaborated with ten cutting-edge contemporary artists to debut a slew of new versions of the famed Lady Dior handbag. Under the “Lady Art” campaign theme, the brand utilized this event as an annual celebration of creativity and craftsmanship. In 2020, the brand was looking to create a campaign with interactive elements to promote its Lady Art limited editions among Chinese consumers.

Affiliated Agency
Dore