Chanel Pop-Up: Le Rouge

Chanel
350M
Views in Weibo
907K+
User Engagements
Challenge

Chanel wanted to launch a pop-up event in China to promote its Rouge lipstick series and the Chanel N°5 special edition.

Strategy

“Red is the color of life, of blood, I love red” - Coco Chanel. As a tribute to the brand’s founder, Coco Chanel, we boldly used her favorite shades of red as the primary color in our pop-up event. Hylink leveraged our PR expertise and KOL relations to enlarge the campaign influence through media exposures and fashion collaborations.

Affiliated Agency
Dore