B2B Brand Event in New York City

UPSPRING
45%
New Customer Acquisition
100%
Engagement Rate
$8K
In Revenue After the Event
Challenge

UpSpring wanted to host a premium B2B event for about 100 guests in downtown Manhattan. This launch event was used to catapult the brand from a startup to an upscale industry leader.

Strategy

Plan and execute the event with four interactive manned stations that feature four signature product categories including Prenatal, Breastfeeding, General Well-Being, and Birth/Postpartum Recovery. Employ six on-site bilingual staff to assist the brand with interpretation at the breakout session and promote the UpSpring brand and products. Secure one MC, a photography crew of five, and one live model on-site.

Affiliated Agency
Public Relations