Accidental DEI Discoveries in Healthcare
UCLA Health
390,576
Visits
650,579
Pageviews
460,247
Sessions
22.02%
Average Bounce Rate
Challenge
While UCLA Health continued to maintain steady traffic online, we began noticing that over 55% of their online visitors came from right next door, in Los Angeles and the surrounding areas via their AAPI and MENA websites.
Challenge
To design and implement UCLA Health's multi-year program to build websites to address all the major ethnic populations in Los Angeles, building on their DEI promise of serving the underserved and providing accessible services and universal healthcare to all.
