A Tool For The New Normal

Bosch
Challenge

Launched during the pandemic BOSCH wanted to remind the world that health is important and should be held in the highest regard, a value that is in line with Bosch and their new GTR 550 wall sander.

Strategy

The video showed the GTR 550, the first-ever ceiling sander that focuses on making your work easier and faster while keeping your wellbeing in mind.These are all relevant concerns for contractors and major decision-makers who focus on worker health. The tool was introduced to the market during a time where the labor shortage needs required simplification and increased focus on health, and this tool helped achieve this objective effortlessly.

Affiliated Agency
One Legged Pigeon