A Healthy Influence

Culturelle
350M
Views in Weibo
907K+
User Engagements
Challenge

Culturelle faced unique challenges in connecting to the Korean demographic and found themselves unable to capture this lucrative new audience.

Strategy

To connect to the Korean audience, we introduced reality celebrity Sia and her well-known daughter to promote the LGG probiotic through video across the country. The audience saw the pair attend to each other’s health using everyday relatable events and reminding one another of the importance of their health by ending with a recommendation – Culturelle’s probiotic, to help keep your immune system strong.

Affiliated Agency
Helix