The Future of Digital & Technology in Travel Retail
The Travel Retail landscape must seize the opportunity to reach the ever-growing digital native groups of Gen Zers and Millennials, who continue to grow their share in the Travel space.
That is why we created an analysis of how the travel space will change.
Our in-depth analysis takes a deep dive at two questions that are at the forefront of re-thinking the approach:
- How do we integrate airports, airlines, and brands into a digital ecosystem that doesn’t drive the consumer away from duty-free shopping?
- Most importantly, how do we give the consumer center-stage and focus on solving their problems instead of chasing imaginary profit margins?
About the author
Verónica Montejo
A passionate writer and transmedia storyteller.
