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Challenge
TCL considers Halloween its key marketing event, but faced a challenge due to the pandemic’s restrictions on real-world events. With a focus on bringing people together through technology, the company sought to create a virtual Halloween party that still felt traditional while observing health and safety protocols.
Solution
TCL’s annual Halloween campaign is vital for brand engagement, but due to pandemic restrictions, it needed to pivot to a virtual experience. The solution was to create a branded Haunted Hotel in the popular gaming world, Roblox. The space featured games, real-world prizes, and a photo booth, providing a modern twist on a beloved tradition. The campaign successfully showcased TCL’s products and ensured the event’s future success.
Results
The Monster Mash… was a monster hit.
TCL became the first television brand within the Roblox metaverse and both the company, and its community responded with genuine excitement.
The Halloween Monster Mash party drew thousands of guests to the week-long, online event generating 131 million total impressions with more than 9 million engagements across Instagram, Meta, Twitter, YouTube and Tik Tok.
131M+Impressions
8.9M+Total Engagement
4K+Visits
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