• Yukun Bi |
  • Head of Strategic Planning

Award Winner to Award Giver: Yukun Bi Shines as Head of Planning at Hylink Digital

Yukun Bi

With a focus on creating cross-cultural brands that captivate the Chinese audience, Yukun Bi (Yuki) has brought 14 years of branding and digital media experience to her role as Hylink’s Head of Planning. After earning her Bachelor’s Degree in International Relations and Economics from the University of Toronto, Yuki began her advertising career at Maritz Canada and later joined Saatchi & Saatchi Shanghai as its Director of Digital Strategy.

Prior to joining Hylink USA, Yuki spent four years with Hylink China, where she served as the account lead on luxury brands, moving companies onto e-commerce and significantly increasing their overall digital presence. Beyond her expertise in the luxury industry, Yuki has worked with clients across automotive, food and beverage, FMCG, and pharmaceutical sectors. In addition to brand strategy and digital media, Yuki is also skilled in user experience and engagement, content strategy, and CRM.

Yuki has been recognized amongst her peers for her contribution to the advertising industry and for leading her team to win awards for the Campaign Independent Agency of the year in 2014, The Drum’s Best in Brand Awareness in 2019, and Adweek’s Fastest Growing Agencies in 2019. She has also been selected to be a judge for both the ESTO Award and Shorty’s Award since 2017.

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