- Xavier Sun |
The Father of the Future of Marketing: How Xavier Sun Built a Dynasty
Transferred from film and television reporter to advertising copywriter, Xavier Sun has more than 20 years of experience in both creative and management. After joining Ogilvy as a copywriter, he successfully worked in major global advertising agencies like Bates, M&C Saatchi, Lowe, JWT, and WE as Executive Creative Director.
Xavier has extensive experience in providing marketing consulting services in automotives, real estate, travel, media, and FMCG, with clients ranging from BMW to Hutchinson to Sheraton to Coca Cola, lending him insightful views on how to build luxury brands in the Chinese market.
When working with Roewe between 2006 to 2014, Xavier started with merely a simple logo and strived to make Roewe the single strongest automobile brand in China. During this period, he also helped build Zhong Fang Advertising agency and assisted in winning it “Agency of the Year” at the ROI Festival in 2012.
Xavier has served as the final judge of the China 4A Gold Seal Award, ROI Festival, MAAD Award, Tiger Roar Award, among others, all while being the director of Effie China since 2019.
- Alejandro González |
- Contracts Administrator
Alejandro González Brings a Fresh Perspective to Hylink Americas Contracts
Alejandro González is Hylink USA’s Contracts Administrator and is in charge of drafting and negotiating all contracts, including client and other third-party agreements.
- Humphrey Ho |
- Managing Director Americas
The Reverse Agency At Scale
Most of us spend our 20s searching for ourselves, and, for the lucky few, our 30s gaining a solid understanding of who we are and the skills we need to impact change and establish a legacy.
- Su Tong |
Incubating the Future: Meet the World’s Top Leader in Marketing, Su Tong
Hylink Digital Founder, President, and CEO Su Tong has been in business since the advent of digital advertising and has opened 27+ offices globally, fostering a singular culture under "Smart Thinking = Infinite Possibilities."
- Alana Reid |
- PR & Social Media Manager
Inclusive, international marketing: Toronto’s Alana Reid leads Hylink USA’s PR and Social Media Team
Born, raised, and educated in Toronto, Canada, Alana Reid is a business professional with experience in client management, sales, communications, and digital marketing within diverse environments.
- Berner Ortiz |
- Lead Tech
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With a natural love of writing code to solve complex issues, software engineer Berner Ortiz has been programming since the age of 15.
- Ning Li |
- Creative Director USA
"A Few" Cannes Lions Awards: Hylink's Executive Creative Director, Ning Li
Creative powerhouse, award-winning Executive Creative Director, Ning Li has brought indispensable multimedia expertise to Hylink.
- Yi Ren |
- Operations Manager
Intern to Manager: Yi Ren Shines as Finance Specialist
Graduated from Indiana University Bloomington in May 2016 with a bachelor degree in general management and minor in business Marketing.
- Yukun Bi |
- Head of Strategic Planning
Award Winner to Award Giver: Yukun Bi Shines as Head of Planning at Hylink Digital
With a focus on creating cross-cultural brands that captivate the Chinese audience, Yukun Bi (Yuki) has brought 14 years of branding and digital media experience to her role as Hylink’s Head of Planning.