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Hylink Blog Advertising Agencies’ Future is Insourcing

Advertising Agencies' Future is Insourcing

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Published

April 14, 2022 |
7 Min Read

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Hylink Thinks

Which came first? Media or Creative?

Google Mapped the intersection of "Strategy and Creative". Couldn't find it.

Spot Plans are like Quantum Dots. They're always in a state of flux.

Conference Call Bingo is the best game ever.

Why Doesn’t the Wifi Work When You Need It?

Firing Yourself Up is the Best Promotion.

How rich would you be if you had a dollar for every slide you had to write?

Where’s the Free Food?

Smart Thinking Equals Endless Possibilities.

Back To The Future is the best movie for agency professionals.

Advertising is like dating. Always dramatic.

It’s Five O’Clock Somewhere. Such as, right now.

No Copywriters were harmed in the making of this sentence.

Advertising is like a marriage - keep it fresh or else it goes up for pitch.

Manifestos are a great reason for beer. Or gin.

Napa Valley should sponsor Advertising Agencies.

“Programmatic” is a great conversation starter. Or killer.

We don’t swipe. We click.

Making that logo bigger, or smaller. Since 1994.

This message was brought to you by Independence.

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©Hylink 2022 All Rights Reserved

Privacy Policy

Terms And Conditions

Welcome to www.hylinkgroup.com (“The Website”). This Website and its “Content” (any textual, visual or aural content incorporated herein) is owned and operated by Hylink (USA) Digital Solution Co., Ltd. (“Hylink Digital Solutions” or “The Company”).

Please read these Terms and Conditions of use carefully before using our Website.

This Website contains standard Terms and Conditions which shall govern your use of it. These Terms apply in full force and effect to your use of the Website and by using this Website you expressly accept all the Terms and Conditions herein. If you do not agree to these Terms, do not continue using the Website and exit immediately.

We reserve the right to modify or amend the Terms and Conditions from time to time without notice. The continued use of the Website after those changes to any of these Terms means that you accept those changes.

Correct Use

Hylink Digital Solutions’ Website is provided for promotional and informational purposes only. This Website is not meant to be used for any unlawful, fraudulent, harassing, objectionable or other non-legitimate business purpose.

The Website may only be used for the intended purpose for which it was made available. You are authorized to access and view documents, audio and video available on the Website for personal, informational, and noncommercial purposes only.

Intellectual Property Rights

Hylink Digital Solutions and/or its licensors own all rights to the intellectual property and material contained in this Website, and all such rights are reserved.

You are granted a limited license only, subject to the restrictions provided in these Terms and Conditions, for purposes of viewing the material contained on this Website.

a. Copyright and Ownership of the Content
The Website and all of the Content featured or displayed on the Website, including, without limitation to text, graphics, images, photographs, sound, and illustrations, and all related rights are owned and shall remain the exclusive property of Hylink Digital Solutions.

All elements of the Website, including and without limitation to the general design and the Content, are protected by trade dress, copyright, moral rights, trademark and other laws relating to intellectual property rights.

You may not modify any of the materials and you may not copy, distribute, transmit, display, perform, reproduce, publish, license, create derivative works from, transfer or sell any information or work contained on the Website.

You are expressly restricted from all of the following:

– Publishing any Website material in any media

– Selling, sublicensing and/or showing any Website material

– Publicly performing and/or showing any Website material

– Using this Website in any way that is, or may be, damaging to this Website or the Company

– Using this Website in any way that impacts users access to this Website

– Using this Website contrary to applicable laws and regulations, or in a way that causes, or may cause, harm to the Website, to any person, the Company and/or its clients;

– Engaging in any data mining, data harvesting, data extracting or any other similar activity in relation to this Website, or while using this Website

– Using this Website to engage in any advertising or marketing

Except as authorized under the copyright laws, you are responsible for obtaining permission before reusing any copyrighted material that is available on this Website. The use of any material available on this Website on any other website or networked computer environment is prohibited.

You will not remove any copyright, trademark or other proprietary notices from material found on these Website.

b. Trademarks
All trademarks, trade names and logos used herein are trademarks or registered trademarks of Hylink Digital Solutions. You may not use, copy, reproduce, republish, upload, post, transmit, distribute, or modify the Company’s trademarks in any way, without the Company’s prior express written consent. The use of these trademarks on any other website is not allowed.

Updated Information

We attempt to ensure that all information on this Website is complete, accurate and current, such as news, clients, job posting offers and other related details we estimate relevant to share in the Website.

Unauthorized Use

You are prohibited from posting or sending any unlawful, threatening, defamatory, libelous, obscene, pornographic or profane material or any material that could constitute or encourage conduct that would be considered a criminal offense or give rise to civil liability, or that violates any law.These actions may subject the sender to civil and criminal penalties.

Sending unsolicited email advertisements to any user of the Website or in the Website is expressly prohibited by these Terms and Conditions.

The access to the Website by other than ordinary means, such as, but not limited to robot, spider, scraper or other automated means of access for any purpose, without the Company’s express written permission is forbidden.

In addition to any remedies that we may have at law or in equity, if we determine, that you have violated or are likely to violate one or more of these prohibitions, we may take all the actions we deem necessary to cure or prevent such violation. We will fully cooperate with any law enforcement authorities or court order directing us to disclose the identity of anyone posting such materials.

No warranties

This Website is provided “as is” without any warranties or representation of any kind and Hylink Digital Solutions makes no express or implied representations or warranties related to the information or materials contained on this Website.

Neither the Company warrants that the functions contained in this Website will be uninterrupted or without errors; that such errors will be corrected; that the Website or any Content will always be available for use; that the server that makes the content available will be free of viruses or any other harmful component or that does not infringe the intellectual property rights of a third party.

Limitation of Liability

The use of the Website is at your own risk and you agree that our sole commitment to you is to provide the Website “as is”. Hylink Digital Solutions nor any of its employees, officers, directors, or any of its agents or any other party involved in creating, producing or delivering the Website and its Content shall be liable to you or to any third party, for your use of or inability to use the Website or its Content. In no event shall the Company be liable to you or anyone else for any indirect, special, punitive, incidental or consequential damages (including, but not limited to, damages for loss of profits, loss of data, computer crushes or other denials of services) product of the use, inability to use, or the results of use of the Website and/or its Content, and even if the Company knew or should have known of the possibility of such damages.

Digital Millennium Copyright Act (“DMCA”) Notice

In operating the Website, sometimes we may act as a “services provider” (as defined by “DMCA”) and offer services and links that redirects you to third party websites. As a result, third party materials that we do not own or control may be transmitted, stored, accessed or otherwise made available using our Website. If you believe that any material available via our Website infringes a copyright, you should notify us using the notice procedure. We will respond expeditiously to remove or disable the access to any material claimed to be infringing and will follow the procedures specified in the DMCA to resolve the claim between the notifying party and the alleged infringer who provided the Content.

You should address any infringement notices under the “DMCA” at hello@hylinkgroup.com. Providing the following information: Identify the copyrighted work or intellectual property that you claim has been infringed

Identify the material on the Website that you claim is infringing, with enough detail so that we may locate it

Provide a statement by you that you have a good faith belief that the disputed use is not authorized by the copyright owner, its agent, or the law

A statement by you declaring under penalty of perjury that the above information in your notice is accurate, and that you are the owner of the copyright interest involved or that you are authorized to act on behalf of that owner

Your address, telephone number, and email address

Your physical or electronic signature.

Indemnification

You hereby indemnify to the fullest extent Hylink Digital Solutions, and its officers, directors, employees and other agents from and against any and all liabilities, costs demands, expenses, losses, causes of action, damages and other monetary payments (including, but not limited to attorney’s fees and disbursements) arising out of or in any way related to your breach of any of the provisions of these Terms and Conditions.

Applicable Laws

These Terms and Conditions will be governed by and construed in accordance with the laws of the state of California, without regard to principles of conflict of laws. Website Disputes

All Website Disputes must be resolved through individual arbitration. You indicate your acceptance by continue using this Website and you waive any rights to maintain other available resolution processes such as court action, jury trial or any administrative process to settle a Website disputes.

It is considered a “Website Disputes”:

– Any claim Hylink Digital Solutions may have against you in connection with the Website

– Any claim you may have against Hylink Digital Solutions in connection with the Website

– Any action to enforce the Terms and Conditions or to object them.

All other disputes are not considered Website Disputes.

Sever-ability

If any provision of these Terms and Conditions is found to be unenforceable or invalid under any applicable law, such provision shall be deleted without affecting the remaining provisions, and it shall not render the other Terms and Conditions unenforceable or invalid as a whole.

Termination

We may suspend or terminate your use of this Website at any time, for any reason or not reason. We can also block your access in the event that you breach any of the Terms and Conditions stipulated herby and/or we suspect that your actions may cause financial loss or legal liability for you, other of our users or to the Company.

Entire Agreement

The Terms and Conditions established herein constitutes the entire agreement in relation to the use of this Website between the users and Hylink Digital Solutions and supersedes any prior agreement.

Privacy Policy

Welcome to www.hylinkgroup.com (The “Website”). The Privacy Policy below discloses our practices regarding information collection and usage solely for this Website, operated by Hylink Digital Solutions. This privacy policy does not apply to any other website, our affiliates or clients and covers our processing activities as a data controller. By using and visiting our Website and by submitting your personally identifying information to us, you accept our use of your information in the terms set hereby. If you do not agree to this privacy policy, you may not continue to use the Website and exit immediately.

We respect and we are strongly committed to protecting the privacy of the users of our Website and we recognize that when you choose to provide us with information about yourself, you trust us to act in a responsible manner with that information and to use it in the ordinary course of business.

We reserve the right to change or modify portions from this privacy policy at any time. However, if we plan to use personally identifying information in a way that materially differs from this privacy policy, we will post such changes here. You are encouraged to review this privacy policy from time to time.

Personal Information

We only collect and store personally identifying information that you voluntarily provide to our Website. These information may include your name, address, email address, telephone number, and any other information provided by you in relation to submitting a job application to us (that may include certain sensitive personally identifying information), and similar information you provide. Generally, you may provide us with this information through our contact pages, by email, by seeking employment with us, or some other means.

If you decide to provide your personal information, the Company will only retain and use this information in a way that is appropriate to fulfill your requests or for Company’s other legitimate business purposes. Personal information collected at our Website is stored in secure operating environments that are not available to the public. Only those employees who need access to personal information in order to do their jobs are allowed to access, each having confidentiality obligations.

We may transfer the personal information we collect about you to recipients in countries other than the country in which the information originally was collected, but the Company will use commercially reasonable efforts to protect your personal information from unauthorized disclosure, destruction, loss or misuse. However, due to the inherent open nature of the Internet, we cannot ensure or warrant the security of any information provided online.

The Company will disclose, at its sole discretion, any information in the following cases:

– To comply with any applicable law, government request or legal process

– To cooperate with law enforcement and other third parties in investigating a claim of fraud, illegal activity, or infringement of intellectual property rights

– To protect the rights, property or legitimate business interests of the Company or a third party

We will not be liable for disclosures of your data due to errors or unauthorized acts of third parties.

Usage Information

We may automatically collect certain non-personally identifying information about you through your use of the Website, such as the type of browser or device operating system you use, the website that linked you to our Website, the time you spend and the pages you view on the Website. We may also gather information collected from Website visitors, such as the number of users in a particular region. Generally, this information is collected through “traffic data” which collect and store certain other information automatically whenever you interact with our Website.

Hylink and this website follows and complies with GDPR regulations and ensures the correct use and protection of any personal information that has been disclosed and/or has been gathered for the purposes described in the website.

This information is only used to analyze and improve our Website.

Processing Information Notice

Warning: in case you are less than 16 years old, please do not provide us with any personal information without your parents’ written permission.

By providing the required information above, you hereby acknowledge that your personal information may be processed by Hylink Group internally and/or by its affiliated companies for internal business purposes only. Personal information is hereby defined as any data that can directly identify you. Since our website does not collect any personal information automatically, this information will only be deemed to be the data that we receive directly from you. Hylink Group will use reasonable efforts to prevent leak or unauthorized disclosure of such information.

In compliance with the European Union’s General Data Protection Regulation (GDPR) and the People’s Republic of China Personal Information Protection Law (PIPL), we will only store and process your personal information in order to have contact facilities with you, and for accounting and internal administrative purposes. We will keep your personal information stored for no more than two (2) years from the latest to happen of (a) the last date of contact with you, or (b) the date our business relationship is terminated, in each case, except as legally required.

Your personal information will be stored in our Google Cloud and our other hired cloud services. We will not share your personal information for commercial purposes with any third parties without your previous written consent. In case your information is disclosed by a security leak or a cyber security failure, we will use reasonable efforts to recover such information and we will inform you as promptly as practicable of such event.

As long as your personal information is kept by us, you will always have the right to consult, correct, complete or request the deletion of your information, or to request Hylink Group’s personal information handling rules.The main contact person for any matters related to personal information processing by Hylink within People’s Republic of China is Jun Zhang, at No. 7 Inner Jianguomen St Chang’an Building 1, 17th Fl, Dongcheng District, Beijing 100005. You can write us at hello@hylinkgroup.com and we will answer your inquiries within 30 days after we receive your message.

Use of Cookies

We may use non-personal user information obtained from cookies or similar technology for the purpose of facilitating and enhancing your communication and interaction with the Website.

Cookies are text files containing small amounts of information which we download onto your computer/device when you visit our Website. They have a unique and anonymous number and do not contain any personal information about you. It cannot be used to identify any individual user.

We may use Google Analytics and other third party analytics companies to analyze the usage of our Website, each of whom may use cookies and other tracking mechanisms to collect such data. This information will be used to help us estimate the number of visitors to the Website and to ensure that the service is available when you want it.

The information gathered by the cookies about your use of the Website may be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your activity in the Website and will collect and use information for such purpose pursuant to its own policies. We are not responsible for the policies or acts of Google. For more information on how Google Analytics processes this information, visit www.google.com/analytics.

If you want to restrict or stop the placement of cookies, please refer to and adjust your web browser preferences. By doing this, you may not be able to access certain areas or features of our Website, or some of its functionalities may be affected.

The information gathered will be used solely for the purposes of:

– Record your use of the Website

– Diagnose problems and improve the Website

– For other legitimate business purposes of the Company

– The information will not be used by the Company to examine other Websites visited by you before or after your using of our Website.

Third Party Websites

Our Website may contain links to third party sites which we do not operate or own. These websites may use cookies and collect your personally identifying information in accordance with their own privacy policies. This privacy policy does not apply to third party websites and we are not responsible for them, including without limitation, their privacy practices, the content found on such websites or the way they handle your information. When you link away from our Website, you do so at your own risk. We encourage you to read the policies, terms and conditions of every website you visit.

Hylink Digital Solutions is only responsible for the information and personal identifying information we collect from you in any authorized use of this Website or other sources in the ordinary course of business.

We may also integrate social networking services into the Website. You understand that we do not control such services and are not liable for the way in which they operate. While we may provide you with the ability to use such services in connection with our Website, we are relying upon those third party services to operate properly and fairly. We have no responsibility on the way they work. You should be aware that the information you voluntarily decide to transmit online in a publicly accessible blog, social network or otherwise online, may be viewed and used by others. We are unable to control such uses of your personally identifying information, and by using such services and providing such information you assume the risk that it may be viewed and used by other users or third parties.

Disputes

If any Disputes arises concerning the use or misuse of any of the information provided by you to our Company through our Website, refer to the Terms and Conditions set hereby.

Contact us

Los Angeles
6060 Center Drive, Suite 175
Los Angeles, CA 90045
+1 (310) 906-5965
hello@hylinkgroup.com