Healthcare

Outcomes Focused Integrated Healthcare Communications

Data-Driven Solutions

We constantly seek to stay ahead of the curve by leveraging cutting-edge technologies and data-driven strategies to deliver measurable results for our clients.

Beyond Segmentation

Identifying and researching demographics, psychographics, pain points, and other factors allows us to create Primary Personas for each audience we target in communications.

Multicultural Marketing

Our approach embraces innate characteristics of consumer groups including age, gender, and race, but also identifies lifestyle traits like affluence level, education, career choices, and family size.

Our Philosophy

At Hylink, our philosophy is rooted in a deep understanding of the importance of quality healthcare in people’s lives. We believe that every individual deserves access to the best healthcare possible, and we are committed to helping healthcare providers and organizations improve patient outcomes and experiences through effective marketing strategies.

We believe that healthcare marketing is not just about promoting services and products, but about creating meaningful connections between providers and patients. We strive to create campaigns that not only inform, but also educate and inspire patients to take control of their health and well-being.

Above all, we value transparency, integrity, and collaboration. We believe that open communication and a collaborative approach with our clients are key to delivering successful outcomes. Our commitment to these values guides everything we do, and ensures that we always act in the best interest of our clients and their patients.

Trusted to Build Brands

Audience Identification

When it comes to healthcare marketing, it’s important to recognize that patients are not the only audience that matters. While patients are certainly a critical target audience for healthcare marketing, other stakeholders, such as healthcare professionals, caregivers, also play a vital role in the healthcare ecosystem.

Healthcare professionals are key influencers when it comes to patients’ healthcare decisions. Marketing to healthcare professionals, such as physicians, nurses, and pharmacists, can help build brand awareness and establish trust and credibility with these important stakeholders.

Caregivers, such as family members and friends, are also critical influencers when it comes to patients’ healthcare decisions. Marketing to caregivers can help provide them with the information and resources they need to support their loved ones’ health and well-being.

Healthcare marketing must recognize the importance of engaging with all stakeholders in the healthcare ecosystem, not just patients.

Reaching-Different-Cultures-Through-Quality-Care–COVER-WITHOUT-TEXT

UCLA Health Reaching Different Cultures

UCLA Health ranked #1 in California in Cancer Care, but needed to share this message with an extremely diverse local and state community in which 54% or residents speak English as a second, or even third language.

See Case Study