General Motor's brand awareness among the Chinese audience, and promote the Chevrolet marque in China.
We created the first major cooperation between Chevrolet and Shanghai Disney Resort within the industry, and helped visualize Chevrolet’s big idea, “Find New Roads,” for the Chinese audience.
We created a complete consumer journey from scanning Chevrolet’s logo on mobile phones to win tickets to Disney, to participating in the Chevrolet Digital Challenge at the resort.