Back to Works


Estee Lauder as a brand leveraged the popularity of TV series, celebrities and beauty trends to target consumers precisely through search engines, which made the new lipsticks a must-have beauty item.


How to seamlessly 

insert product placement into Chinese TV series, studying  Korean dramas for marketing guidance.


the disconnect between the common Chinese TV series genre (ancient fantasy) and the brand image.

Creative Solutions


Paid sponsor ads to target potential fans and industry professionals.

Increase Awareness

Conducted Baidu mobile app native feeds to help deliver product information and increase brand exposure to target potential consumers accurately.

Conducted keyword search comprehensively and accurately target potential consumers.


Collaborated with Baidu Tieba to amplify celebrities’ influence through interactions on Baidu Tieba.

Back to Top