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Fliggy’s Single’s Day campaign was made to improve awareness of the USA as a must-visit place for Chinese millennials, promote destinations that Chinese travelers are not familiar with, and ultimately boost the sales of USA travel products during Single’s Day on November 11.

Fliggy Secret Journey is China’s No. 1 travel campaign, used to boost sales and communicate the unique features of each destination.

Creative Solutions

Key Media Metrics

Created unique banners for each destination, used the influence of top Chinese travel KOL’s, and designed tailored “Go” phrases for different partners to communicate the uniqueness of each destination with Chinese millennial travellers.

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