Passport

<p><span style="font-weight: 400;">A set-jetter is a modern-day pilgrim, traveling to a particular location “</span><span style="font-weight: 400;">induced and conditioned” by specific contents of television and film. The industry points to around 68% of travelers choosing their destination after watching a tv show or movie. Through set-jetting, your brand can tap into viewers&#8217; emotional connection with tv shows and movies! </span></p>


About our Passport

After downloading our Passport, you will get access to:

<h3>A better understanding of set-jetters.</h3>


<h3>The power of transmedia storytelling in the real world.</h3>


<h3>Insights on how to use your destination’s Set-Jet appeal and grow your audience.</h3>


Let's get the cameras rolling!


<p>Meet the <em>set-jetter</em>:&nbsp; a person who picks a destination based on a tv show or film.&nbsp;Set-jetting, or film tourism, is a trend in the travel industry where people visit destinations featured in movies or tv shows; capture the imagination of travelers and expand the reach of your travel brand with our passport! </p>
