Set-Jetting Set-Jetting, an insta-worthy trend.

About our Passport

A set-jetter is a modern-day pilgrim, traveling to a particular location “induced and conditioned” by specific contents of television and film. The industry points to around 68% of travelers choosing their destination after watching a tv show or movie. Through set-jetting, your brand can tap into viewers’ emotional connection with tv shows and movies! 

After downloading our Passport, you will get access to:

A better understanding of set-jetters.

The power of transmedia storytelling in the real world.

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Insights on how to use your destination’s Set-Jet appeal and grow your audience.

Let's get the cameras rolling!