6 ways brands can reach Asian communities

Nov 19, 2021Humphrey Ho, Campaign U.S.


Humphrey Ho shares six ways that brands are missing the mark by not considering the $1.3 trillion buying power of the Asian community in the United States with Campaign U.S.,

  1. Moving through life stages faster than their peers
  2. Appeal to needs, not wants
  3. Speak to immigrants and second-generation Asians differently
  4. Asians don’t just like red things 
  5. Cater to Asian holidays 
  6. Be specific about the people you represent

Read Humphrey Ho’s full opinion at Campaign U.S. here.

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