Humphrey Ho shares six ways that brands are missing the mark by not considering the $1.3 trillion buying power of the Asian community in the United States with Campaign U.S.,
- Moving through life stages faster than their peers
- Appeal to needs, not wants
- Speak to immigrants and second-generation Asians differently
- Asians don’t just like red things
- Cater to Asian holidays
- Be specific about the people you represent
Read Humphrey Ho’s full opinion at Campaign U.S. here.