Smart Thinking =

Influence

INSIGHT

01-06-2020

By Nicholas Berson

We are proud to announce that Hylink's managing director, Humphrey Ho, will be joining the committee judging the first round of the 2020 Effie Awards in New York on January 23rd. The invitation to judge the Effies also brings Hylink recognition and respect from the advertising community for its contributions to the industry. As a judge, Mr. Ho will be reviewing entries comprising of marketing campaigns from advertising agencies across the globe.

The Effies Awards Competition honors notable marketing campaigns that have contributed to a brand's success. Originally launched in 1968 by the New York American Marketing Association, the Effie Awards today celebrate all forms of effective marketing around the globe with over 50 programs, including the Global Effies, regional programs in Asia-Pacific, Europe, the Middle East / North Africa and Latin America, and national Effie programs.

Judging the Effies represents Hylink's continued commitment to the global advertising community, ensuring agencies are focused on data-driven results marketing. It also gives Hylink a chance to recognize work that is effective in execution and delivers on smart thinking, which continuously improves the advertising industry as a whole.

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