Hylink’s “Best of California” Campaign Wins ADDY Award

2019-03-22

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Written by

Anjelica

Price-Rocha

Santa Monica

Hylink is honored to announce that it received a bronze award in the ‘Online/Interactive Advertising and Promotional’ category at the Los Angeles American Advertising Awards (ADDYs), one of the industry’s largest creative competitions. Hylink’s summer campaign for San Diego Tourism Authority (SDTA) and San Francisco Travel Association (SFTA) was recognized for its effectiveness, creativity, and innovative strategies employed.

By linking the Californian cities of San Francisco and San Diego, Hylink aimed to drive awareness of the destinations and inspire Chinese travelers to visit through a digital campaign on China’s largest online travel platform, Ctrip. Hylink tied the two destinations together under one campaign theme – “Best of California” – and custom creatives and products were developed on Ctrip. Leveraging San Francisco as the gateway, Chinese visitors could fly direct to the city and have the opportunity to then drive or fly to San Diego to complete their quintessential California trip.

As a result of the campaign, San Diego and San Francisco together gained a total of 32 million impressions on Ctrip and a +50% increase in room night sales overall compared to the previous year. San Diego also achieved a 43% increase in hotel bookings year-over-year.


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