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Hylink Wins ESTO Awards for “Best of California” Campaign


By Jasmine Lee

Hylink is proud to have received U.S. Travel’s Destiny Award for its joint work with San Francisco Travel Association and San Diego Tourism Authority for the “Best of California” campaign. The recognition was awarded in the International Marketing category at U.S. Travel’s Educational Seminar for Tourism Organizations (ESTOs) this August in Austin, Texas.

U.S. Travel’s Destiny and Mercury Awards recognize excellence and creativity at the regional and state level, respectively, and are open to all DMOs registered as members of the U.S. Travel Association. The first-time collaboration between San Francisco Travel Association and San Diego Tourism Authority was aimed at attracting Chinese FIT tourism and increasing incremental hotel room night bookings in both iconic California cities.

As leaders in travel and tourism advertising, Hylink is honored to have been part of this innovative campaign. With three years in North America, Hylink is determined to continue helping brands to reach their fullest potential. We set our sights on being the forerunners of creativity and progress in strategy and branding in the Chinese advertising market.

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